A decade or two ago, the texture card stock, the raised letters, and gold foil caduceus must have been impressive when this type of business card design premiered. However, we are now in 2007, a business card like this can actually work against you and your salon, telling prospective clients: "I'm outdated.", "I don't pay attention to details.", "I don’t need to impress anybody."

We all form quick judgments about people by the clothes they wear and other aspects of their personal appearance. It's not fair, but hey, the beauty industry is about appearance and image.

Dear salon owner,

The image that your business card portrays about your salon is important. It can show that you are serious and that you care about quality in everything that you do. A business card can show many things, and should never be taken lightly. Many salon owners try to save time and money by going with a standard business card, but this can often be a mistake. You should take the time to customize your business cards so that they match the image of your business.

When your business card screams "cheap", people will expect your services to be the same. Invest in decent cards and you'll attract better clients who are willing to pay a fair price for your services.

As marketing and designing professionals, we invite you to take a look below for the top ten powerful makeover tips and what needed to go on a business card to make it into a killer business card.

1. Go Full Color: Traditional black on white or one color business cards are out. Contemporary full-color cards are in. Full color business cards don’t cost anymore than black and white or one color these days. It’s time to throw away your 1990s business cards and get new ones.
2. Use Both Sides: Having coupons, appointment reminders, customers’ testimonials, maps, achievements, special offers, conveniently attached to the back of your business cards add functionality and make them stand out. Why not double your opportunity to communicate with a potential client?
3. Offer Values: Your business card can do so much more than just providing contact information, make it work as hard as you do. Business card is one of the most cost effective ways you can promote your business. Offers such as: “Present this card for a 20% discount on your first visit” or “Bring this card next time and get a free cup of coffee” are powerful calls to action that can bring you repeated business as well as new business. When your business cards offer values, people will think twice before throwing it away.
4. Create A Tagline: Make sure your card says something about you. Make it unique, creative, and indicative of the special qualities of your services. Tell prospective customers what they'll get from doing business with you.
5. Put A Picture On It: Studies have shown that people are more likely to hold on to a business card with a photo on it. It could be your picture, a picture of your salon, or a combination of both. The fact is, picture cards get more attention!
6. Have A Real Logo: Whatever you do, do not use clip arts as your logo. Using clip art makes you look unprofessional and outdated. A professionally designed logo brings credibility, brand awareness, and professionalism to your business image.
7. Keep it clean and nice: Don't use hard to read fonts or try to cram too much information in it. It’s a business card, not a closet. Try to use a pleasant layout and make sure that your main message (your tag line or your unique selling proposition) doesn't get lost.
8. Use Standard Size: Keep your business card size to 3.5" x 2". Anything bigger will not fit in standard card holders or wallets’ pockets and your card may end up in the trash. Make it easy for your customer to carry them, keep them, and proudly pass them out.
9. Triple Check Your Info: How professional is it to have your name or salon name misspelled, or wrong area code in your phone number? Here's an easy trick to use when checking your card. Read each line backwards, from right to left and from bottom to top. This will force you to look at each word and number, instead of only skimming the information that you are so familiar with.
10. Stay Hip: The fact is nothing stays hip forever. No matter how cool your hair or your cloth is now, it won’t be 10 years from now. Keeping up with the trends in business is not easy but you have to if you want stay successful. The toughest thing about success is that you've got to keep on being a success. Don’t hesitate to give your business card a new look. Don’t be afraid to stay hip. You tell your clients to try new styles and new products all the time. Practice what you preach and do the same for your business image.
    

Bottom line? Your business card is far more than just an essential piece of stationery. It is actually the most efficient, elegant, and powerful sales and marketing tools. Now get out there and start marketing your business in style!

You can start now, click here to look at our business card designs selection and let us know if any of them catch your eyes. We can customize them to match the color theme of your salon or your logo, etc.

About Simplisign
Our company is founded by a group of driven IT & marketing professionals who recognize the huge market that is desperately in need of the quality sales tools and resources to compete and grow their businesses. So we make it our business. We are here to give you the right technology, the right attitude, and the right image. We offer the most complete, high quality, and affordable marketing packages that will actually be of value to your business.

Contact Simplisign Today
For additional information on our products and services, as well as pricing information, please click here to contact us or call us at 713.443.1303.

We hope you find these makeover tips useful and we encourage you to email us with any suggestions and comments. Feel free to forward the article to your friends and colleagues and tell them about us.